HONESDALE, PA — Jim Donnelly, president/CEO of Wayne Bank, announced the official launch of the bank’s new brand, “emphasizing the bank’s continued commitment to its customers, communities, and mission,” a press release stated.

Wayne Bank’s rebrand includes an updated logo and unified messaging “that aligns with the bank’s long-standing values and vision for the future.”

Wayne Bank is also unifying its affiliated institutions, the Bank of the Finger Lakes and Bank of Cooperstown, under the Wayne Bank name.

“We were one team playing with three different jerseys. Now we are all wearing the same jersey,” said Jim Donnelly. The banks have operated as a unit since 2020.

“Every Day Better™ is built around the bank’s core values: boldness, enthusiasm, trust, teamwork, education and resilience,” the press release continued. 

Wayne Bank has 30 offices serving Wayne, Pike, Monroe, Lackawanna and Luzerne counties in PA; along with Delaware, Sullivan, Otsego, Ontario and Yates counties in New York. The stock trades on the NASDAQ Global Market under the symbol NWFL.