Each year on the second Sunday in August—this year, August 10—Monticello, which is proudly recognized as the Bagel Capital of the United States, transforms into a lively celebration of culture, community and carbs. Thousands of people flood the streets for a festival that is equal parts quirky and quintessential: the Bagel Festival.

At first glance, it may seem like just another summer gathering—live music, local food, artisan vendors and a playful nod to our bagel legacy. But from where I sit as president and CEO of the Sullivan County Chamber of Commerce, it’s much more than that. Events like the Bagel Festival are a powerful engine for community pride, economic impact and the long-term growth of our local business community.

Community events like the Bagel Festival do far more than bring smiles and selfies. They are a vital part of our local economy and civic identity. These festivals act as magnets, drawing visitors from near and far into our main streets, our shops, our restaurants—and most importantly, into conversations with one another. They connect neighbors, create new customers, and bring visibility to the small businesses that are the backbone of our region.

The chamber exists to be a uniting force for business in Sullivan County. Part of that mission includes helping our communities thrive through collaboration, celebration, and commerce. Events like the Bagel Festival are a perfect example of all three. The chamber is proud to support and uplift these types of gatherings—not only through promotion and advocacy, but by working behind the scenes to connect sponsors, vendors, and volunteers who help bring them to life.

The impact is measurable. During a single day of the Bagel Festival, tens of thousands of dollars are spent right here in our county. Local businesses experience significant boosts in sales and foot traffic, with many reporting some of their best days of the year. Meanwhile, nonprofit organizations have the chance to raise awareness and funds for their causes, and new entrepreneurs get to test the waters by setting up a booth and engaging directly with the public.

But perhaps the most lasting benefit of events like these is the sense of place and belonging they create. When a community comes together in celebration, whether it’s around bagels or bluegrass, we reinforce the value of civic pride. We remind ourselves and each other why Sullivan County is a great place to live, work and visit.

That’s why the chamber continues to invest in and advocate for events across the county. We see their potential not just as entertainment, but as catalysts for economic development, workforce attraction and regional branding. When someone visits for a festival, they often stay to explore. They visit our parks, discover our farms and markets, and maybe even decide to return again—this time with an eye on making Sullivan County their new home or business location.

Of course, none of these events happen in a vacuum. They require coordination, vision and community buy-in. From police departments to public works, from sponsors to food vendors, it takes an incredible amount of effort to pull off a successful event—and that’s where strong partnerships matter. The chamber is always looking for ways to help facilitate these connections and be a resource for event organizers who are making good things happen in their towns.

So, whether you’re a business owner wondering how to get involved, a resident who loves to lend a hand, or a visitor just passing through, I encourage you to see these events not just as fun weekends—but as investments in our shared future.

We are proud to stand behind the Bagel Festival and all it represents. Because in the end, what we’re really celebrating is community—and that’s something worth showing up for.

Ashley Leavitt is the president/CEO of the Sullivan County Chamber of Commerce.