‘Shop Small’ on Small Business Saturday

Posted 11/24/22

This holiday season, you should “shop small” on Small Business Saturday, which falls on November 26.

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‘Shop Small’ on Small Business Saturday


This holiday season, you should “shop small” on Small Business Saturday, which falls on November 26.

As our economy continues to stabilize, it’s more important than ever that consumers shop and dine small during the holiday shopping season. 

We continue to see positive impacts and opportunities for our small business owners through President Biden’s economic agenda, and Small Business Saturday is another chance for us to further strengthen America’s entrepreneurs with our local and online spending and promotion.

The administration has been aggressive in laying the foundation for small business growth through the American Rescue Plan and the equitable implementation of SBA (Small Business Administration) economic relief programs. 

Thanks to President Biden’s economic leadership, we saw a record number of Americans apply to start nearly 8.5 million new businesses—higher than any similar period on record.

Small Business Saturday, founded by American Express, is a day dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country. According to American Express, the projected total reported spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday last year hit a record high, with an estimated $23.3 billion. (The American Express 2021 Small Business Saturday Consumer Insights Survey was conducted by Teneo, on behalf of American Express. The study was a nationally representative sample of 2,426 U.S. adults 18 years of age or older.)

The SBA has cosponsored Small Business Saturday since 2011, and the agency continues to help entrepreneurs leverage new opportunities this year.

Small business owners look forward to another strong year, and the SBA is doing its part by expanding and retooling resources to support all small business owners throughout their entrepreneurial journeys. 

Isabella Casillas Guzman is the administrator of the SBA. For more information on SBA’s programs and services, and to find an office near you, visit To learn more about Small Business Saturday, visit

shopping, small businesses, SBS, support


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