Fifty shades of green
Echoing the workshops’ theme of economic renewal through sustainability, keynote speaker Laury Poland, newly-elected president of the Finger Lakes Wine Country Tourism Marketing Association (FLWCTMA), began her lunchtime remarks by quoting naturalist Charles Darwin. Poland noted that Darwin’s theory of evolution often eclipses his cardinal claim that it is not the strongest species that survive but the one best adapted to change. She then described early green tourism experiences of the FLWCTMA and how it achieved spectacular economic development results by applying Darwin’s observations to its own operations and marketing practices.
The second annual Green Tourism Conference has been scheduled for April 14-15, 2015 at Woodloch Resort. For more information about the 2014 and 2015 conferences, visit www.hospitalitygreen.com/.