REGION — The St. Baldrick’s Foundation is a volunteer-driven and donor-centered charity dedicated to raising money for childhood cancer research. St. Baldrick’s encourages Xbox LIVE gamers to shave their avatar’s head bald between now and March 31. The virtual shave is a public way to honor the many kids who typically lose their hair during cancer treatments.
The avatar head-shaving campaign, which is in its fourth year, is a creative concept from long-time St. Baldrick’s supporter Lou Monteleone from Eldred, NY. Monteleone, a St. Baldrick’s volunteer event organizer and “shavee,” is challenging his fellow gamers to show their support and recruit gamers to get bald for the cause.
After their virtual shave, Xbox LIVE users are encouraged to “like” the Xbox LIVE Avatar Head-Shaving Facebook page, share a photo of their bald avatar and say why they support childhood cancer research.