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I know that it’s make or break
time for our country’s retail businesses but
do they have to begin annoying me before the last
out of the World Series? Before I had a chance to
stock up on trick-or-treat goodies, the shelves previously
loaded with enough candy to make any mother cringe
and dentists to wring their hands in glee with cavity
fillings going for $60 a pop, the same shelves spilled
over with Christmas tree lights, plaster Santas, talking
elves and every gadget imaginable that can be hung
on a Christmas tree.
My mailman used to deliver by 10:00
a.m. Now I don’t see him until sunset as we
endure Eastern Standard Time once again. He loads
me up with every mail-order catalog ever published,
as well as every plea for a dollar for so-called charitable
organizations from Alaska to Zanzibar.
I received my first “Harry &
David” Christmas catalog right around Columbus
Day and they haven’t failed to neglect me since
then. Each catalog reminds me it’s the last
chance to take advantage of all their goodies. I’ll
just bet that they won’t refuse my order after
December 1.
Speaking of catalogs, I must be on
everyone’s suckers list, from those who sell
videos to the latest in Medieval collector’s
items, for those who have everything and last minute
desperation begins to set it when you can’t
find the right gift at Spencer’s in the mall.
Now, I don’t mind giving a buck
or two for the Christmas seals that I receive but
everyone else wants to get into the act, as the late
Jimmy Durante used to say as he threw up his hands
and did his classic frustration routine when dealing
with performers who interrupted him. I have enough
return address stickers from these outfits to paper
every room in my house. I used to give them to our
three-year-old granddaughter to play with but she’s
now ten going on eighteen and that ploy won’t
work anymore.
As my dog and I were taking our usual
morning stroll around the neighborhood last week,
my neighbor was busily stringing lights on his bushes.
I stopped to admire his handiwork and to ask what
he did with the stack of pumpkins, cornstalks, and
the scarecrow displayed on his lawn yesterday. The
sweat got into his eyes as he squinted into the bright
sunlight to catch my identity and replied, “You’ve
got to do this while the weather’s good, or
you might find yourself out in the cold.”
“If that’s the case, wouldn’t it be
better to do it on the 4th of July?” I quipped.
Like the ant in the fable, he gave
me a disdainful glance without breaking stride from
his urgent business. Grasshopper-like, my dog and
I bounded away to enjoy our sunny-day stroll while
admiring the last of Mother Nature’s fall display.
As if I might forget the need to shop
’til I drop, every retailer within 50 miles
loads up my newspaper with colorful inserts. I have
to wear a support belt just to haul in the Sunday
paper. Sitting down with my morning coffee, I separate
all of this stuff into piles, extracting what is news
from what isn’t. The non-news pile is always
twice as high as the news one, and I need twice as
many recycle bins to contain it. However, my wife
has yet to see an insert that she didn’t like.
Looking for the latest sales bargains is her favorite
sport, right up there with coupon cutting.
And so the mall trips begin. No day
or time is sacrosanct anymore as retailers extend
their hours in a vain attempt to squeeze more than
24 hours into the shopping day.
Black Friday has become just another
black hole in the retail universe.
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