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Stressed
for time?
Throw out the plates!
Folks up in
Liberty made the news this past week with a six-week experiment
involving 100 families who volunteered to test the new Dixie Rinse
& ReUse Disposable Stoneware.
The trial run
was the first opportunity for town families to test the new, revolutionary
disposable plate, said the Dixie Company's public relations department.
It has been
in the news recently that a celebration was held for participating
families at the end of the trial. Also shown was a photo of the
company-run celebration where Dixie representatives gave a $5,000
donation to Sullivan's United Way Executive Director Linda Cellini.
The idea was
that the volunteering families were to use the disposable dishware
a few times a week, keep a daily journal of mealtime activities
and a running evaluation of the disposable stoneware. Each family
checked in with the company weekly.
It's tough
to get people to come out to vote, but how the picture changes when
a slick piece of public relations presents a chance to be experimented
upon. For some strange reason, people like to be experimented upon.
The results
were lauded at the celebration. Most also agreed that they saved
time cleaning up-20,000 minutes worth in sum total-which allowed
them to spend more time with each other. Families claimed that spending
less time washing greasy and sticky dishes created fewer family
feuds over whose turn it was to do the dishes.
Ninety six
percent of the participants said they liked using the Dixie product
because it gave them a choice between washing and reusing the plates
or just throwing them away.
What I question
about the experiment is the message it gives to efforts to preserve
the environment. The activity of throwing away the dinner dishes
is high on the trash chain if not the food chain. It seems to me
that the experiment encourages people to add to the monumental growth
of garbage in our landfills. What it saves in terms of time with
the family or otherwise, it squanders in terms of a cleaner, safer
environment.
We as a society
have become a menace to the rest of the world with our dominance
over the resources of the earth for so small a population of the
earth. It is unconscionable to keep doing what we are doing. It
is certainly unconscionable to support efforts by corporate America
to add to the trend under the guise of helping create quality family
life. Such a rationalization to hide the true motive-making a buck-is
a joke.
I have a friend
who does all she can to avoid adding to the waste that we as a society
amass. She buys only fresh vegetables, no packaged stuff. She likes
the Sunday New York Times but borrows one from a friend after he
uses it. She bought her husband a shaving mug with soap so as to
avoid using an aerosol can. (He likes it better, he said.)
What are we
ever to do about this problem when efforts like the Dixie project
are lauded to the skies? Shame on them.
Tom
Kane, News Reporter
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