|
Introducing
digital satellite radio
It was just
a matter of time before the digital age made its way to the rather
unsophisticated car radio. When you come to think of it, not much
has happened to car radios since 1965 or so when FM was introduced.
FM was a great step in improving the sound quality output of a car
radio and now has almost completely supplanted AM radio. Yes, we
now have CD players and other playback systems, but the radio part
of your car's audio system hasn't really changed... until now.
A new technology
is almost ready to be introduced which will change the way we listen
to the radio in our cars and in the home too. It's called CD radio,
pay-radio, digital-satellite radio and Radio Fee America. It's been
ten years in the making and it's supposed to be introduced in the
U.S. market later this year.
There are two
providers for satellite radio: XM Radio and Sirius Radio-which have
exclusive distribution rights to the technology for the United States.
Like in the early days of cellular phones, digital satellite radio
requires a fairly large investment in infrastructure to make such
a system viable on a nationwide basis.
Both systems
rely on satellites (two for XM and three for Sirius) that will hover
in geostationary orbit over the continent (Sirius has a high elevation
elliptical orbit rather than the traditional geostationary.) In
addition to the satellites which will broadcast the signals 'round
the clock, both XM and Sirius will have ground-based terrestrial
repeaters to repeat the signal once it's earthbound. The satellite
radio signal can't pass through buildings and other natural obstructions
in the way FM does.
Because the
signal is digital, it will have no distortion and should be close
to CD sound quality. However, the new system won't work with existing
car radios and so will require an investment in either a new radio
or perhaps some add-on that makes it possible for old radios to
receive the signal. New carmakers should have the technology available
on 2001 models. Most of the carmakers have signed on, as have most
of the radio manufacturers.
Of course,
the radio service is not free. There will be a monthly fee of $9.95,
but in return you'll be able to receive about 100 channels of programming-and
about half of these are claimed to be commercial-free. For example,
there'll be a country channel, a vintage rock channel, a jazz channel
and so forth-similar to the way some Internet radio providers operate.
And there'll be all-news, all-sports and talk radio, too.
Industry observers
are hailing this as the biggest breakthrough in radio since FM.
It all depends, I think, on how many people are willing to shell
out yet another monthly fee. The better sound quality is always
a plus, but my feeling is that it will be more beneficial for home
use rather than in a car environment where there is so much road
noise to contend with. FM sounds pretty good in high-end car audio
systems already. And although half of the programming will supposedly
be commercial free, obviously the other half won't be.
|