Grow your business in 2016

HAWLEY, PA — Three Northeast Pennsylvania marketing experts will present “How Will You Grow Your Business in 2016?” on January 6, from 11 a.m. to 1 p.m., at the Wayne Pike Workforce Alliance, 92 Main St. (behind the Sunoco).

How will you get more people, or the right people, to know about your business? Have you created a strategic marketing plan? Do you have a marketing budget? Tim Sohn, Laurie Guzda and David Good will address these questions.

Class participants will learn how to:

• Determine an appropriate marketing budget;

• Identify specific markets and how to reach them (allocate dollars);

• Determine goals for growth and tools for measuring results;

•Create an annual calendar;

• Incorporate social media and internet marketing;

Cost is $20 per person, or you can bring a donation item to support the Dessin Animal Shelter in exchange for workshop fee. Pet food, pet toys, blankets, bowls and treats are needed.

As president of M3 Internet Marketing LLC, Good helps businesses meet their online marketing goals through Search Engine Marketing (SEM). Sohn is founder of Sohn Social Media Solutions; he offers services including social media coaching and training. Guzda has over 30 years of branding/marketing/advertising experience and is the creative director for LAGuzda Creative Arts & Services.

Visit www.elevateyourbrand.club to sign up.

‘Spiritual Laws’ at Unitarian meeting

BEACH LAKE, PA — Tom Lisenbee will close out the year by reading and then leading a discussion on selected passages from Ralph Waldo Emerson’s essay entitled “Spiritual Laws” at the meeting of the Upper Delaware Unitarian Universalist Fellowship on Sunday, December 27 at 10:15 a.m. The meeting takes place at the Berlin Township Community Center. A social time and refreshments will follow the presentation. For directions visit www.uduuf.org/directions.